Three of Hearts Sports Club Speculative Branding

A fictional women-led sports club inspired by the energy, color, and culture of 1980s-90s Miami. I developed the club's visual identity and campaign world, combining retro fitness culture, bold typography, and Miami nostalgia to create a brand that feels like it has existed long before you found it. The project explores how branding, storytelling, and campaign design can build a beliveable world around a fictional organization.